Reprinted from TVBS News Network
Editor in Charge: Tan Weizhen
The first batch of Taiwanese Yu Ho Bao mangoes, processed using advanced steaming and refrigeration technology, officially went on sale in New Zealand yesterday, causing a rush among consumers. So far, 2 tons of these mangoes have been sold, successfully enhancing the reputation of Taiwan's fruit industry. The Taipei Economic and Cultural Office in Auckland released a press statement today, noting that after a 21-day sea voyage and a 3-day strict customs quarantine process, the first batch of Taiwanese Yu Ho Bao mangoes, processed with high-tech steaming and refrigeration, was launched in New Zealand yesterday, with 2 tons already sold.
The press release stated that these mangoes, originating from Kaohsiung, are selling hot in New Zealand. This is the first time an Asian country has used a combination of fresh fruit steaming and continuous 21-day refrigeration at 1.38°C, followed by a complete quarantine process during the sea voyage. The statement emphasized that "while consumers enjoy the juicy and delicious Yu Ho Bao mangoes, Taiwan’s fruit kingdom shines brightly in New Zealand, the southern hemisphere."
Golden House Limited, the trader using this advanced quarantine method for exporting fresh fruit from Taiwan, also sent representatives to Auckland to ensure everything went smoothly during the quarantine, customs clearance, and market entry processes.
Golden House Chairman Weng Jinghui and General Manager Pan Zhicheng met with Chen Yongshao, Director of the Taipei Economic and Cultural Office in Auckland, to exchange views on the challenges and strategies of expanding the international market for Taiwanese high-quality fresh fruits.
The press release also highlighted that Taiwanese Yu Ho Bao mangoes are known for their rich, juicy flavor, large fruit size, and small seed, earning a reputation for high quality. However, the short harvest season and delicate nature of lychees make preservation difficult. Maintaining appearance and quality while shipping to distant international markets presents significant challenges.
Additionally, New Zealand is known for its stringent measures against the impact of imported plant and animal species, with world-renowned quarantine regulations. In 2021, the export of Taiwanese lychees to New Zealand was temporarily halted due to the discovery of fruit fly larvae. After continuous negotiations between Taiwan and New Zealand, lychee exports were resumed this year.
Li Yunhan, Honorary President of the New Zealand Taiwanese Chamber of Commerce, expressed gratitude for the office's attention and marketing assistance, and hopes Taiwan will provide more resources for overseas promotional events to enhance the brand and image of Taiwanese fruits.
Currently, Taiwanese fruit exports to New Zealand include mangoes and lychees. Chen Yongshao noted that with efforts in marketing and market expansion, Taiwanese mangoes have grown from 1 ton in 2021 to 4 tons in 2022, and are expected to increase fivefold to 20 tons this year. This year marks the successful introduction of Golden Mangoes alongside the established Aiwen mangoes. Taiwanese lychee exports to New Zealand this year have reached a total of 10 tons. (Central News Agency)
